PARIS — As its name suggests, the Jeanne Lanvin women’s scent — due out this fall — is meant to evoke the essence of the fashion house’s founder, while reaching into the future.
“The fragrance is very different from the rest” in the Lanvin portfolio, said Philippe Benacin, chairman and managing director of Inter Parfums SA, whose parent company Inter Parfums holds the fashion brand’s fragrance license.
While it’s difficult to specify an age target for a scent’s users, it is possible Jeanne Lanvin will lure the 25-to-35 set, whereas Eclat d’Arpège tends to have a core consumer of 18-...
Back to the Future for Lanvin
Back to the Future for Lanvin
by
Posted Friday August 29, 2008
Last Edited Friday September 05, 2008
From WWD Issue 08/29/2008
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