Clarins USA is touting what it describes as a natural alternative to cosmetic procedures with the launch of Extra-Firming Tightening Lift Botanical Serum.
The product, which is rolling out now, also is aimed at bolstering Clarins’ key Extra-Firming franchise, while consolidating its hold on the serum category.
Although Clarins does not break out sales figures or budgets, industry sources calculate that the Extra-Firming stable of products generates an annual total of about $16 million at wholesale.
The new product is positioned as the star of the company’s fall launch lineup, and sources estimate that it could do $5 million in retail sales from September...
Serum Leads Clarins' Fall Product Push
Serum Leads Clarins' Fall Product Push
by
Posted Friday August 29, 2008
Last Edited Monday September 01, 2008
From WWD Issue 08/29/2008
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