The clothes and marketing plan for Liz Claiborne’s spring relaunch under Isaac Mizrahi are under wraps for at least another month, but the first clue about the brand has been released: a new label and mark.
The changes in the modernized logo are subtle: a tweaked font, the addition of ‘New York’ to the name, and an understated symbol meant to represent an “L” with a “C” cut out.
“The intent has been to modernize literally by channeling Liz Claiborne the woman as though she were here today,” said Dave McTague, Liz Claiborne Inc. executive vice president of partnered brands. “It’s a little more modern take...
Liz Claiborne Unveils New-Look Label
Liz Claiborne Unveils New-Look Label
by
Posted Friday August 01, 2008
Last Edited Monday October 20, 2008
From WWD Issue 08/01/2008
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