Finding new brands that appeal to price-sensitive consumers required a lot of legwork at Project, which offered about 1,300 vendors brimming with denim and sportswear at the Sands Expo & Convention Center here.
But the effort was worth it for retailers such as Jaye Hersh, who ordered $68 denim rompers from Heartloom and Dégaine’s $95 boyfriend jeans for her specialty shop, Intuition, in Los Angeles.
“We’re really on a treasure hunt to find something well-priced under $300 at retail,” Hersh said.
As blue as retailers were about the economy, so was the color palette awash in varying shades of azure: a $249 French blue leather jacket...
Project Geared to Practical Matters
Project Geared to Practical Matters
by
Posted Wednesday September 03, 2008
Last Edited Thursday September 04, 2008
From WWD Issue 09/03/2008
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