NEW YORK — Via Spiga has returned to retailing with a SoHo store marked by a light merchandising touch and an al fresco-style interior.
There’s also an air of familiarity. The two main walls of the 2,600-square-foot shop simulate 10 storefronts and evoke window shopping along the Via della Spiga in Milan. Each tells a different merchandise story. Trappings of an Italian piazza — a working fountain in the center of the floor, cool stone tiles, and an oversize image of the store’s namesake street on the rear wall — add to the effect.
The store is further defined by its openness, and long, semicircular banquettes where shoppers...
Via Spiga Launches First Store in SoHo
Via Spiga Launches First Store in SoHo
by
Posted Thursday November 20, 2008
Last Edited Tuesday November 25, 2008
From WWD Issue 11/20/2008
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